Monday, December 27, 2010

Chevrolet launches 2011 Orlando minivan in Europe, hopes to attract new customers


Chevrolet’s new Orlando model has an unconventional appearance, which the carmaker hopes will attract customers in Europe's medium minivan segment. The Orlando features a sweeping roofline that makes it look almost like a crossover. At the minivan's press launch, Federico Sanguinetti, CEO of Chevrolet Italy, said that the Orlando offers the “driving dynamics of a passenger car, the look of an SUV and the versatility and cargo space of a minivan.”
This minivan is aimed at consumers who want to downsize from a seven-seat large minivan to a medium minivan, which provides five seats for adults and two more seats for children in a third row.


The Orlando’s pricing is very attractive. It is about 15% less expensive than rivals -- such as the Ford Grand C-Max or Opel/Vauxhall Zafira – that are offered with the same standard equipment. Chevrolet claims that its 1,500 liters of cargo space is one of the most generous in the segment. Chevrolet based the Orlando on GM's global Delta II architecture that was also used to underpin the Opel/Vauxhall Astra and Chevrolet Cruze compact cars.

According to Chevrolet Europe Managing Director Wayne Brannon, the brand seeks to boost its European presence by 2016 to account for two thirds of the market segment. Brannon adds that the Orlando will play a major role in achieving this goal. Currently, the brand covers a quarter of the market segment.


source : 4wheelsnews.com

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