There had been speculation that the Vision EfficientDynamics name would be used as the i1 or i100. But as the model’s launch is far off, it’s more likely that BMW may be using the i8 name among a group of others. To complete the naming process, market research is expected to be lengthy and rigorous so it’s improbable that BMW has accomplished this. Nevertheless, using the number 8 makes sense in positioning the large supercar above the 6-Series and 7-Series as what was done with the M8, which has yet to be revealed.
Thursday, December 30, 2010
BMW’s Vision EfficientDynamics may be given the i8 name
There had been speculation that the Vision EfficientDynamics name would be used as the i1 or i100. But as the model’s launch is far off, it’s more likely that BMW may be using the i8 name among a group of others. To complete the naming process, market research is expected to be lengthy and rigorous so it’s improbable that BMW has accomplished this. Nevertheless, using the number 8 makes sense in positioning the large supercar above the 6-Series and 7-Series as what was done with the M8, which has yet to be revealed.
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